Sebastian Kuberski

About Me

Salesforce Architect with + years in the ecosystem (+ in IT), combining deep enterprise architecture expertise with a product builder mindset and hands-on AI integration skills. Holder of 14 certifications including Salesforce Integration Architect, Application Architect, and Data Architect credentials. Founder of Sparkline - a Salesforce ISV building AI-powered products for AppExchange. Proven track record delivering complex integrations for global enterprises (Roche, ABB, Procter & Gamble, Philip Morris, Exact Sciences) while simultaneously designing, building, and shipping own SaaS products. Focused on the intersection of AI-native enterprise software, architecture, and business value.

Certifications

14 certifications spanning Salesforce architecture, development lifecycle, and AI engineering - reflecting continuous investment in both depth and breadth.

Salesforce Certifications (11)

Integration Architect

Designs and manages secure, scalable integrations between Salesforce and external systems.
Issued: Nov 2024

Application Architect

Demonstrates expertise in data modeling, sharing, and large-scale application architecture.
Issued: Dec 2023

Data Architect

Specialist in data modeling, management, and governance at scale.
Issued: Dec 2023

Sharing & Visibility Architect

Expertise in secure access, visibility, and role-based access control.
Issued: Aug 2023

Platform Developer II

Advanced Apex programming and complex business logic development.
Issued: Feb 2020

Sales Cloud Consultant

Designing and implementing Sales Cloud solutions for enterprise clients.
Issued: Mar 2019

Service Cloud Consultant

Building scalable service solutions with Salesforce Service Cloud.
Issued: Dec 2018

Dev Lifecycle & Deployment Architect

CI/CD, release management, and deployment best practices.
Issued: Jul 2018

Administrator

Platform configuration and core feature expertise.
Issued: Apr 2018

Platform Developer I

Apex, Lightning Components, and automation fundamentals.
Issued: Mar 2018

Platform App Builder

Declarative applications using Lightning App Builder and automation tools.
Issued: Nov 2017

AI & Product Certifications (3)

AI Product Heroes

AI-Powered Product Development Workflow: product sprint, user insights, prototyping with AI tools (Lovable, Replit, Cursor, v0), analytics, and career development in the AI era.
Issued: Nov 2025

AI Dev Agents

5-week hands-on course using GenAI tools (OpenAI, Anthropic, Groq, Ollama) to build autonomous agents combining LLMs with programming logic.
Issued: Dec 2024

AI Devs Reloaded

Advanced training in integrating GenAI tools with application logic and automation frameworks.
Issued: May 2024

Portfolio

+ years of enterprise delivery across global companies - from complex multi-system integrations to founding and shipping an AppExchange product.

• Sparkline Sp. z o.o.

  2020 – Present · Founder / Lead Architect / Product Builder

  • Founded Salesforce consultancy (2020); managed developer teams delivering projects for enterprise clients. Pivoted in 2024 to building own product - Social Media Connector for Salesforce.
  • Sole architect and developer of SMC - a native 2GP managed package (AppExchange) integrating WhatsApp Business, Facebook Messenger, and Instagram DM into Service Cloud with zero middleware and 100% in-org data residency.
  • Passed AppExchange Security Review on first submission - full Checkmarx static analysis, DAST testing (9 test groups), and OWASP Top 10 compliance.
  • Engineered real-time message delivery via Platform Events and EMP API with sub-second agent visibility; built 12+ component LWC agent console.
  • Built abstract outbound connector framework with Named Credentials, 3-tier rate limiting via Platform Cache, and Queueable attachment processor.
  • Designed AI integration layer for real-time customer sentiment analysis across messaging channels - RAG pipeline architecture, LangChain integration, and vector database evaluation (next roadmap milestone).

• British Council

  2020 – Present · Senior Salesforce Developer / Solution Architect

  • End-to-end ownership of multi-integration Salesforce org serving global B2B/B2C operations across 40+ countries; 252+ tracked delivery items.
  • Designed Strategy/Dispatcher REST gateway routing IELTS registration, refund, and enquiry requests to typed handlers - 5+ major integration endpoints.
  • Built Platform Event-driven integration processing 6 action types from Student Management System with CMDT-driven per-country configuration.
  • Designed and delivered greenfield B2B forecasting engine: 4-layer architecture with deterministic recalculation, External ID upsert, and 18-month rolling batch across 4 product lines.
  • Evaluated 6 Einstein AI features for organisational fit; implemented Einstein Case Wrap-Up; exploring AI-assisted code review with Claude Code.
  • Led multiple codebase Health Check initiatives, tech debt reduction, Big Object migration, and full deployment lifecycle.

• Exact Sciences

  Jan 2023 – Sep 2024 · Senior Developer / Dev Lead

  • Built and led the EU Salesforce tech team from scratch - developers, DevOps, and admin for the International business unit.
  • Designed and developed core EU-hosted Salesforce solutions supporting high-growth international operations.
  • Integrated satellite systems including Informatica Cloud (ICRT), Conga, and DocuSign.

• Procter & Gamble International

  2021 – 2023 · Dev Lead / Architect

  • Extended integrated platform for closed-loop promotion planning, revenue forecasting, and customer profitability.
  • Designed architecture patterns within the Salesforce ecosystem for global trade investment visibility.

• Philip Morris International

  2020 – 2021 · Dev Lead / Architect

  • Architected and delivered Community Cloud application for internal financial services.

• Expereo

  Dec 2019 – Oct 2020 · Senior Developer / Epic Owner

  • Project "Falcon" - Enhanced Service Cloud implementation with Epic and Release ownership.
  • Drove CI/CD improvements and test automation strategy.

• Enxoo / Nexera / Telia

  May 2018 – Nov 2019 · Senior Developer

  • Billing implementation for telecom sector; performance optimization and minor release development.

• Procter & Gamble

  Jun 2017 – Mar 2019 · Salesforce Consultant / Architect

  • Instore selling projects, Boomi integration, CI/CD implementation, Classic-to-Lightning transformation.

• ABB Group

  Sep 2016 – May 2018 · Senior Developer → Dev Lead

  • "FACE" internal CRM - Led minor release team of 7–8 people.
  • Created dev tooling, maintained L3 support, ensured test coverage standards.

• Roche Poland

  Apr 2012 – Aug 2016 · Salesforce Developer

  • "RoDiP" identity provider, "On The Road" iPad integration, "CRM4U" backend development.
  • Built web service layer between Salesforce and iPad applications.

• Earlier Career

  Cisco Poland · Web Developer · 2009–2012

  Maintenance and development of Cisco UK & Ireland web pages to W3C standards; built automation scripts and tooling to support dev workflows.

  Lionbridge · Software Engineer · 2008–2009

  Localization of Adobe products (Photoshop, Dreamweaver, Flash); developed internal automation tools and localization process consulting.

Services

Contact

Open to architecture consulting, AI integration projects, and AppExchange product collaborations.